GSE Conference 2025

Unleash Your Digital Excellence

31 March - 04 April 2025
Bilderberg Bellevue Hotel Dresden, Germany

Agenda

GSE DACH Annual Conference 2025

Monday, 31 March 2025

08:30 - 10:00
08:30 - 10:00
Registration/Coffee Buffet
08:30 - 09:30
08:30 - 09:30
Chair(wo)man Meeting — GSE Working Groups

10:00 - 10:15
10:00 - 10:15
Welcome, Organization, Introduction

Ruedi Brunner
European Project Manager, GSE
Alexander L. Pawlik
Region Manager Austria & Central Europe, GSE
In a multi-hybrid, multi-cloud world, disrupted by AI, overwhelmed by Data, threatened by security challenges and global changes and on the way to quantum computing, IBM has defined 6 major technology roadmaps that outline possibilities to scale innovation while staying in control of data, compliance, security trust and cost. Christian Geckeis will give insights on where the market and IBM is today and where the journey might go.
10:15 - 11:00
10:15 - 11:00
IBM in 2025 and beyond - Six technology roadmaps designed to bring a new era of performance and efficiency to information technology and business

In a multi-hybrid, multi-cloud world, disrupted by AI, overwhelmed by Data, threatened by security challenges and global changes and on the way to quantum computing, IBM has defined 6 major technology roadmaps that outline possibilities to scale innovation while staying in control of data, compliance, security trust and cost.

Christian Geckeis will give insights on where the market and IBM is today and where the journey might go.

Christian Geckeis
Vice President & Head of Sales, IBM Technology DACH

As a member of the IBM DACH senior leadership team, Christian Geckeis is responsible for the large client business in Germany, Austria and Switzerland across all IBM Technology product lines.

Before rejoining IBM, his roles included General Manager DACH for the data specialist Informatica, Head of Enterprise Greenfield for the new customer business of Amazon Web Services, and Director Partner Management for the business partner transformation of Microsoft Germany.

In his first time at IBM (2003 – 2011) Christian worked several years in IBMs Mainframe Software Business for German clients.

A strategic imperative in today’s turbulent and complex business environment is IT infrastructure and operations resiliency. During this session you will learn a pragmatic approach to achieving greater IT resilience and gain real world insights on how to avoid pitfalls. Hear latest best practices and real-world examples of how you can begin implementing them immediately to optimize your mainframe systems and improve your resiliency posture today.
11:00 - 11:30
11:00 - 11:30
Achieving Greater IT Resiliency

A strategic imperative in today’s turbulent and complex business environment is IT infrastructure and operations resiliency. During this session you will learn a pragmatic approach to achieving greater IT resilience and gain real world insights on how to avoid pitfalls. Hear latest best practices and real-world examples of how you can begin implementing them immediately to optimize your mainframe systems and improve your resiliency posture today.

James Bagnell
Offering Manager, Broadcom

JD Bagnell is part of the Strategic planning team within Broadcom’s Mainframe AIOps value stream. JD has been with Broadcom since 2010 where he has held numerous product management roles within Broadcom’s performance automation solution set. JD has over 30 years in software development over two companies in disparate industries. In his spare time JD loves to travel, spend time with his family and play golf as often as possible.

11:30 - 11:45
11:30 - 11:45
Short Break
The current GenAI-trend is towards small industry-specific foundation models (“FMs”) because they are at lower cost to train and operate and at the SAME time have a higher performance. It sounds incredible, but it's true: smaller, cheaper and better! Here IBM has a unique selling point because IBM relies heavily on open source software and open source models, which can then be customized to your needs. For this reason, IBM is an attractive strategic partner. This results in long-term productivity gains and the possibility of new innovative services. A second parallel trend, embedded AI, is even closer to your business. AI capabilities are being built into existing software products and software services to make them more customer-centric, productive and innovative. This is currently on the minds of every product manager. The topic of embedded AI is particularly relevant for software solutions that also process confidential and personal data, as these AI systems often have to be operated ‘on-premise’ by law - i.e. in their data centre. In addition, they do not want to become dependent on external cloud systems. The IBM ‘Hybrid Cloud’ strategy allows exactly this, so that AI systems can be developed and operated in their environment. This ensures their own sovereignty, which is exactly what is needed today.
11:45 - 12:30
11:45 - 12:30
Generative AI and the importance of industry-specific foundation models

The current GenAI-trend is towards small industry-specific foundation models (“FMs”) because they are at lower cost to train and operate and at the SAME time have a higher performance. It sounds incredible, but it’s true: smaller, cheaper and better! Here IBM has a unique selling point because IBM relies heavily on open source software and open source models, which can then be customized to your needs. For this reason, IBM is an attractive strategic partner. This results in long-term productivity gains and the possibility of new innovative services.

A second parallel trend, embedded AI, is even closer to your business. AI capabilities are being built into existing software products and software services to make them more customer-centric, productive and innovative. This is currently on the minds of every product manager. The topic of embedded AI is particularly relevant for software solutions that also process confidential and personal data, as these AI systems often have to be operated ‘on-premise’ by law – i.e. in their data centre. In addition, they do not want to become dependent on external cloud systems. The IBM ‘Hybrid Cloud’ strategy allows exactly this, so that AI systems can be developed and operated in their environment. This ensures their own sovereignty, which is exactly what is needed today.

Dr. Wolfgang Hildesheim
Head of Watson, Data Science & Artifical Intelligence, AI Ambassador DACH, IBM Ecosystem and IBM Technology DACH

Wolfgang Hildesheim is a high energy physicist by education. He worked at CERN and DESY.  After more than ten years in research and consulting he took the Executive Vice President role for Worldwide Sales and Marketing of a family owned company in the area of Big Data and Communication Intelligence. Being a member of the board he significantly grew revenues and profits, in particular through individual custom solutions and strong client orientation.

In 2007 Wolfgang Hildesheim joined IBM to lead the Automotive, Aerospace and High Tech Practice. Since 2009 he led IBM`s Big Data Industry Solution Business In Europe helping clients to become more data driven and create value by using Advanced Analytics.

Since 2012 Wolfgang Hildesheim is responsible for creating and growing IBM´s Watson, Data Science and Artificial Intelligence Business in Europe with a major focus on Germany, Austria and Switzerland. Watson Solutions are IBM`s answer to the current worldwide Artifical Intelligence (AI) mega trend, offering unmatched intelligent services and competitive edge. While the risks of a Super AI are overestimated in the public discussion and driven by Hollywood, the market opportunity for growth and new jobs related to Narrow AI technologes are underestimated. Wolfgang Hildesheim is regularly presenting at conferences and publications related to AI. He is member of the national commission to advance the roadmap to standardize AI for Germany, member of the board of the working group AI of Bitkom to understand, distribute and create competitve advantage using AI.

12:30 - 13:30
12:30 - 13:30
Lunch
The presentation will discuss the genesis of the Mayflower Autonomous Ship Project that culminated in the crossing of the Atlantic Ocean, from Plymouth UK to Plymouth MA in 2022. Further an explanation of the process of automating ship functions and the development of sophisticated AI/ML based true autonomy, inclusive of computer vision, data fusion, dynamic route planning, strategic planning and other myriad aspects of the endeavor will be provided. Additionally, we will discuss the ongoing development of the ‘AI Captain’ as a project for both commercial and military use, and the onset of complex ‘human-machine teaming’ undertakings at sea.
13:30 - 14:15
13:30 - 14:15
AI/ML Based Autonomy At Sea - Crossing the Atlantic with an Autonomous Research Vessel

The presentation will discuss the genesis of the Mayflower Autonomous Ship Project that culminated in the crossing of the Atlantic Ocean, from Plymouth UK to Plymouth MA in 2022.

Further an explanation of the process of automating ship functions and the development of sophisticated AI/ML based true autonomy, inclusive of computer vision, data fusion, dynamic route planning, strategic planning and other myriad aspects of the endeavor will be provided.

Additionally, we will discuss the ongoing development of the ‘AI Captain’ as a project for both commercial and military use, and the onset of complex ‘human-machine teaming’ undertakings at sea.

Brett A Phaneuf
Managing Director, Submergence Group LLC

Brett Phaneuf is the founder and chief executive of Submergence Group LLC (USA) / M Subs Ltd (UK) and through his office in the United Kingdom overseas the design and production of manned and unmanned, underwater vehicle systems.

A serial entrepreneur, Mr. Phaneuf has recently turned his attention to machine learning and artificial intelligence; a new company (Marine Ai) has been spun out from M Subs Ltd with the goal of creating cognitive AI to enhance maritime capabilities by drawing on decades of experience in manned and unmanned marine vehicle design, manufacture and operations, coupled with vast experience in automation and autonomous systems software architecture, and computer vision expertise.

Brett is also one of three founding board members of ProMare, a non-profit (501c3) public charity founded in 2001 to promote marine exploration throughout the world.

Since more than 20 years new technologies are changing profoundly the way how people communicate, companies operates and how the world works. Societes have changed dramatically and with the next big thing  "generative AI" everybody expects the next disruptve shift in all dimensions. On top every company and every leader has to handly many crises and complex problems at the same time. What does this mean for leaders today and tomorrow to unleash the potential of people and how to set the agenda for the next decade.
14:15 - 15:00
14:15 - 15:00
Leadership in the digital era - unleash the potential

Since more than 20 years new technologies are changing profoundly the way how people communicate, companies operates and how the world works. Societes have changed dramatically
and with the next big thing  „generative AI“ everybody expects the next disruptve shift in all dimensions. On top every company and every leader has to handly many crises and complex problems at the same time.

What does this mean for leaders today and tomorrow to unleash the potential of people and how to set the agenda for the next decade.

Martina Koederitz
Future Thinker, Freelancer

Martina Koederitz was born in 1964. She studied in Stuttgart and graduated with a degree in business administration (BA). She then began her career at IBM in 1987 as a system consultant, and after several roles in sales, she took on her first management tasks as Sales Manager in 1998. These expanded steadily and almost five years later she became Vice President of Sales for IBM’s mainframe division in Europe.

Martina Koederitz gained further international experience at a global level as Client Advocacy Executive in the office of IBM CEO Sam Palmisano in Armonk. In May 2011, she became the first woman in IBM Germany’s history to take over the management of IBM Germany, and in 2015 she also assumed responsibility for business in Austria and Switzerland. This period included the opening of the Watson IoT Centre in Munich and the acquisition of the design agency Aperto. From the beginning of 2018, as Global Industry Managing Director, she was responsible for the Automotive, Aerospace & Defence and Industrial Products sectors worldwide. In 2019, she took over Industrial Sector Sales in North America. Since mid-2021, she has been self-employed and advises several companies on the supervisory board/advisory board (including Robert Bosch GmbH, Bundesdruckerei Group Berlin).

Martina Koederitz was honoured with the Mestemacher Award as Manager of the Year in September 2015 and held supervisory board mandates at RWE and then innogy from 2015-2019. During her time as Chairwoman of IBM Germany, she was involved in several associations in Germany, including BDI, bitkom and VDMA, and is still active in the IWS (International Business Senate).

The IBM Z mainframe is the unsung hero of global commerce, driving 70% of the world’s daily business transactions. But the real opportunity lies ahead—modernizing on your mainframe is the key to unleashing unparalleled agility, innovation, and resilience. Imagine a future where automation and AI transform your operations, hybrid integration accelerates business outcomes, and robust security fortifies every layer of your enterprise. Join us for a bold vision of what’s possible when you future-proof your mainframe investments and redefine your competitive edge in a digital-first world.
15:00 - 15:30
15:00 - 15:30
Future-Proofing Your Mainframe: Redefining Competitive Edge in a Digital-First World

The IBM Z mainframe is the unsung hero of global commerce, driving 70% of the world’s daily business transactions. But the real opportunity lies ahead—modernizing on your mainframe is the key to unleashing unparalleled agility, innovation, and resilience. Imagine a future where automation and AI transform your operations, hybrid integration accelerates business outcomes, and robust security fortifies every layer of your enterprise. Join us for a bold vision of what’s possible when you future-proof your mainframe investments and redefine your competitive edge in a digital-first world.

Phil Buckellew
President, Infrastructure Modernization Business Unit, Rocket Software
Ruediger Gunther
Sales Director, Rocket Software
15:30 - 16:15
15:30 - 16:15
Coffee Break and Guided Tour in the Exhibition Area
Is 42 the answer to all our questions regarding Legacy Modernization? In this talk about “Life, the universe, and everything” we will take a look on how agile development can be done with legacy systems and what agile metrics can help us to improve the process. We will cover Kanban, Scrum and a lot of metrics. And of course we will take a deeper look into technical debts and how we can melt the iceberg. Don’t forget to bring your towel with you 😉
16:15 - 17:00
16:15 - 17:00
Agile Host Development – Don’t Panic!

Is 42 the answer to all our questions regarding Legacy Modernization? In this talk about “Life, the universe, and everything” we will take a look on how agile development can be done with legacy systems and what agile metrics can help us to improve the process. We will cover Kanban, Scrum and a lot of metrics. And of course we will take a deeper look into technical debts and how we can melt the iceberg. Don’t forget to bring your towel with you 😉

Alexander L. Pawlik
Agile Coach, IBM Champion
Artificial Intelligence reached new heights in 2022 with the release of ChatGPT. The promise is compelling: AI-systems communicate with humans in natural voice and allegedly understand their needs, instead of humans trying to understand computers. Juergen Frisch and Achim Killer, formerly senior editor and deputy editor in chief for Computer Zeitung, examine the hype versus reality and explore whether IT-professionals will be replaced by intelligent machines anytime soon. During the interactive part of this presentation the audience will have the opportunity to discuss their AI-projects.
17:00 - 18:00
17:00 - 18:00
AI: Hype and Real World Problems

Artificial Intelligence reached new heights in 2022 with the release of ChatGPT. The promise is compelling: AI-systems communicate with humans in natural voice and allegedly understand their needs, instead of humans trying to understand computers. Juergen Frisch and Achim Killer, formerly senior editor and deputy editor in chief for Computer Zeitung, examine the hype versus reality and explore whether IT-professionals will be replaced by intelligent machines anytime soon. During the interactive part of this presentation the audience will have the opportunity to discuss their AI-projects.

Juergen Frisch
Freelance Journalist

Juergen Frisch served as Editor and later Senior Editor for Computer Zeitung from 1998 until the IT magazine’s closure in mid-2009. He then transitioned to freelance journalism and podcasting, working with various IT publications and companies. His earlier career includes positions at both local private and public radio stations.

https://www.linkedin.com/in/juergenfrisch/?originalSubdomain=de

Achim Killer
Freelance Journalist

Achim Killer is a retired free-lance journalist, who can’t stop writing and talking about IT. Currently he works with Deutschlandfunk. Until 2023 he produced the „Online-News“ radio show for Bayerischer Rundfunk. This was the first podcast on German National Public Radio about IT-security. From 1996 until 2000 he was the deputy editor in chief at the IT-magazine Computer Zeitung. A few years later he wrote two satirical books about his adventures in the IT-industry, titled „Backslash“ and „alt+ctrl+del“.

https://www.linkedin.com/in/achim-killer-81a837135/?originalSubdomain=de

Artificial Intelligence is transforming industries, reshaping the workforce, and redefining innovation at an unprecedented pace. But with great power comes great responsibility. In this thought-provoking panel, industry leaders and AI experts will explore the opportunities, challenges, and ethical considerations surrounding AI’s rapid evolution. What’s next for AI, and how can businesses and society adapt? Join us for an engaging discussion on the future of AI and its impact on our world.
18:00 - 18:30
18:00 - 18:30
AI: Revolution, Risk, and Responsibility – A Panel Discussion

Artificial Intelligence is transforming industries, reshaping the workforce, and redefining innovation at an unprecedented pace. But with great power comes great responsibility. In this thought-provoking panel, industry leaders and AI experts will explore the opportunities, challenges, and ethical considerations surrounding AI’s rapid evolution. What’s next for AI, and how can businesses and society adapt? Join us for an engaging discussion on the future of AI and its impact on our world.

18:30 - 18:35
18:30 - 18:35
Closing Session

Ruedi Brunner
European Project Manager, GSE
18:35 - 19:30
18:35 - 19:30
Time for Networking
19:30 - 21:30
19:30 - 21:30
Get Together in the Exhibition Area (Dinner incl.) For Day 1 participants ONLY